Blog
The First Breath of Spring: "Risshun"
Now that we have officially passed "Risshun" (the beginning of spring) on the lunar calendar, you can feel a slight change in the air in Japan. While it is still...
The First Breath of Spring: "Risshun"
Now that we have officially passed "Risshun" (the beginning of spring) on the lunar calendar, you can feel a slight change in the air in Japan. While it is still...
"Risshun": The First Day of Spring
According to the traditional Japanese calendar, today is "Risshun"—the official start of spring. While the air might still be cold outside, this day marks the moment when the energy of...
"Risshun": The First Day of Spring
According to the traditional Japanese calendar, today is "Risshun"—the official start of spring. While the air might still be cold outside, this day marks the moment when the energy of...
Happy Setsubun! The Power of Beans
Today is "Setsubun" in Japan! You might see people eating "Eho-maki" (lucky sushi rolls) or snacks made of beans today. Beans are seen as a symbol of vitality and strength....
Happy Setsubun! The Power of Beans
Today is "Setsubun" in Japan! You might see people eating "Eho-maki" (lucky sushi rolls) or snacks made of beans today. Beans are seen as a symbol of vitality and strength....
The Art of Tea Pairing: Beyond Matcha
Many people associate Japanese snacks only with Matcha, but there is so much more to explore. For example, salty rice crackers pair perfectly with a roasted "Hojicha," while creamy cakes...
The Art of Tea Pairing: Beyond Matcha
Many people associate Japanese snacks only with Matcha, but there is so much more to explore. For example, salty rice crackers pair perfectly with a roasted "Hojicha," while creamy cakes...
"Setsubun": Chasing Away the Winter Blues
February in Japan begins with a unique tradition called "Setsubun." On February 3rd, we throw roasted soybeans to drive away evil spirits and welcome good fortune for the coming spring....
"Setsubun": Chasing Away the Winter Blues
February in Japan begins with a unique tradition called "Setsubun." On February 3rd, we throw roasted soybeans to drive away evil spirits and welcome good fortune for the coming spring....
Weekend Unboxing: A Small Journey to Japan
When you receive a box from FujiTime, we want it to feel like a small journey. Even though we operate with a modern, efficient sourcing model, our priority remains the...
Weekend Unboxing: A Small Journey to Japan
When you receive a box from FujiTime, we want it to feel like a small journey. Even though we operate with a modern, efficient sourcing model, our priority remains the...