Blog

"Daikan": How to Enjoy Sweets on the Coldest Day

"Daikan": How to Enjoy Sweets on the Coldest Day

Today is "Daikan," officially the coldest day of the year in the Japanese calendar. In Japan, we find ways to enjoy the cold. A pro-tip for your FujiTime treats: try...

"Daikan": How to Enjoy Sweets on the Coldest Day

Today is "Daikan," officially the coldest day of the year in the Japanese calendar. In Japan, we find ways to enjoy the cold. A pro-tip for your FujiTime treats: try...

The "Texture" of Craftsmanship

The "Texture" of Craftsmanship

What makes Japanese sweets unique? For us at FujiTime, it’s all about Shokkan (texture). From the crispy shell of a wafer to the silky smoothness of cream, we adjust our...

The "Texture" of Craftsmanship

What makes Japanese sweets unique? For us at FujiTime, it’s all about Shokkan (texture). From the crispy shell of a wafer to the silky smoothness of cream, we adjust our...

Omotenashi: The Art of Japanese Hospitality

Omotenashi: The Art of Japanese Hospitality

"Omotenashi" is more than just service; it is the art of looking after guests wholeheartedly. When serving Japanese sweets, the way you place the plate or offer the Kuromoji (wooden...

Omotenashi: The Art of Japanese Hospitality

"Omotenashi" is more than just service; it is the art of looking after guests wholeheartedly. When serving Japanese sweets, the way you place the plate or offer the Kuromoji (wooden...

The Beauty of "Niju-yon Sekki": Japan’s 24 Seasons

The Beauty of "Niju-yon Sekki": Japan’s 24 Seasons

In Japan, we see more than just four seasons. We divide the year into 24 micro-seasons called "Niju-yon Sekki." Right now, we are entering the coldest phase. This deep winter...

The Beauty of "Niju-yon Sekki": Japan’s 24 Seasons

In Japan, we see more than just four seasons. We divide the year into 24 micro-seasons called "Niju-yon Sekki." Right now, we are entering the coldest phase. This deep winter...

Creating Your Own "Zen" Moment at Home

Creating Your Own "Zen" Moment at Home

You don't need a traditional tea room to experience Japanese serenity. This winter, we recommend "Ouchi Cafe" (Home Cafe). Pair our sweets with a cup of matcha or your favorite...

Creating Your Own "Zen" Moment at Home

You don't need a traditional tea room to experience Japanese serenity. This winter, we recommend "Ouchi Cafe" (Home Cafe). Pair our sweets with a cup of matcha or your favorite...

Azuki: The Red Bean with Magical Powers?

Azuki: The Red Bean with Magical Powers?

Did you know that in Japan, the color red is believed to ward off bad luck? Today is "Koshogatsu" (Little New Year). Traditionally, we eat "Azuki-gayu" (rice porridge with red...

Azuki: The Red Bean with Magical Powers?

Did you know that in Japan, the color red is believed to ward off bad luck? Today is "Koshogatsu" (Little New Year). Traditionally, we eat "Azuki-gayu" (rice porridge with red...