"Setsubun": Chasing Away the Winter Blues

"Setsubun": Chasing Away the Winter Blues

February in Japan begins with a unique tradition called "Setsubun." On February 3rd, we throw roasted soybeans to drive away evil spirits and welcome good fortune for the coming spring. It is a time for cleansing and new beginnings. At FujiTime, we believe that sharing snacks with loved ones is its own kind of good fortune. Why not start your February with something sweet to invite happiness into your home?

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