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The Tradition of "Gifting" in Japan

The Tradition of "Gifting" in Japan

In Japanese culture, giving a gift is an art form. We call it "Zoto," and it is about more than just the item inside. It is about the wrapping, the...

The Tradition of "Gifting" in Japan

In Japanese culture, giving a gift is an art form. We call it "Zoto," and it is about more than just the item inside. It is about the wrapping, the...

Weekend Tea Time: Finding Your Center

Weekend Tea Time: Finding Your Center

As the weekend arrives, take a moment to slow down. In Japan, tea time is not just about drinking; it is a moment of mindfulness. Pair a delicate Japanese biscuit...

Weekend Tea Time: Finding Your Center

As the weekend arrives, take a moment to slow down. In Japan, tea time is not just about drinking; it is a moment of mindfulness. Pair a delicate Japanese biscuit...

The Secret of the "Crunch": Texture is Everything

The Secret of the "Crunch": Texture is Everything

In Japanese, we have many words to describe textures, like "Saku-saku" for crispy or "Fuwa-fuwa" for fluffy. For us at FujiTime, the texture is just as important as the flavor....

The Secret of the "Crunch": Texture is Everything

In Japanese, we have many words to describe textures, like "Saku-saku" for crispy or "Fuwa-fuwa" for fluffy. For us at FujiTime, the texture is just as important as the flavor....

The First Breath of Spring: "Risshun"

The First Breath of Spring: "Risshun"

Now that we have officially passed "Risshun" (the beginning of spring) on the lunar calendar, you can feel a slight change in the air in Japan. While it is still...

The First Breath of Spring: "Risshun"

Now that we have officially passed "Risshun" (the beginning of spring) on the lunar calendar, you can feel a slight change in the air in Japan. While it is still...

"Risshun": The First Day of Spring

"Risshun": The First Day of Spring

According to the traditional Japanese calendar, today is "Risshun"—the official start of spring. While the air might still be cold outside, this day marks the moment when the energy of...

"Risshun": The First Day of Spring

According to the traditional Japanese calendar, today is "Risshun"—the official start of spring. While the air might still be cold outside, this day marks the moment when the energy of...

Happy Setsubun! The Power of Beans

Happy Setsubun! The Power of Beans

Today is "Setsubun" in Japan! You might see people eating "Eho-maki" (lucky sushi rolls) or snacks made of beans today. Beans are seen as a symbol of vitality and strength....

Happy Setsubun! The Power of Beans

Today is "Setsubun" in Japan! You might see people eating "Eho-maki" (lucky sushi rolls) or snacks made of beans today. Beans are seen as a symbol of vitality and strength....