Blog

The "Saku-Saku" Experience

The "Saku-Saku" Experience

Texture is a language of its own in Japan. The "Saku-Saku" (crispy) sound of a fresh rice cracker or biscuit is a sign of quality. We use our expertise to...

The "Saku-Saku" Experience

Texture is a language of its own in Japan. The "Saku-Saku" (crispy) sound of a fresh rice cracker or biscuit is a sign of quality. We use our expertise to...

Preparing for "Hina Matsuri"

Preparing for "Hina Matsuri"

March 3rd is "Hina Matsuri" (Doll Festival), a day to pray for the health and happiness of young girls. You will start seeing colorful, diamond-shaped rice crackers (Hina-arare) and sweet...

Preparing for "Hina Matsuri"

March 3rd is "Hina Matsuri" (Doll Festival), a day to pray for the health and happiness of young girls. You will start seeing colorful, diamond-shaped rice crackers (Hina-arare) and sweet...

The Philosophy of "Omotenashi"

The Philosophy of "Omotenashi"

Hospitality in Japan, known as "Omotenashi," is about anticipating a guest's needs. We apply this to our business by providing clear information and professional curation. We want you to feel...

The Philosophy of "Omotenashi"

Hospitality in Japan, known as "Omotenashi," is about anticipating a guest's needs. We apply this to our business by providing clear information and professional curation. We want you to feel...

National Holiday: Emperor’s Birthday

National Holiday: Emperor’s Birthday

Today is a national holiday in Japan celebrating the Emperor’s Birthday. It is a day of reflection and national pride. At FujiTime, we celebrate by sharing the best of Japanese...

National Holiday: Emperor’s Birthday

Today is a national holiday in Japan celebrating the Emperor’s Birthday. It is a day of reflection and national pride. At FujiTime, we celebrate by sharing the best of Japanese...

Japanese Craftsmanship in Every Bite

Japanese Craftsmanship in Every Bite

The term "Takumi" refers to a master craftsman. You can see this spirit even in Japanese snacks—the way a wafer is perfectly crisp or how a chocolate melt is timed...

Japanese Craftsmanship in Every Bite

The term "Takumi" refers to a master craftsman. You can see this spirit even in Japanese snacks—the way a wafer is perfectly crisp or how a chocolate melt is timed...

Building Longstanding Commitments

Building Longstanding Commitments

At FujiTime, we are not interested in short-term gains. We seek to build longstanding commitments with our partners and customers around the world. This is why we remain transparent about...

Building Longstanding Commitments

At FujiTime, we are not interested in short-term gains. We seek to build longstanding commitments with our partners and customers around the world. This is why we remain transparent about...