Anticipating "Shincha": The Fragrance of First Tea

The most exciting event for any Japanese snack lover in late April is the arrival of "Shincha," the very first tea harvest of the year. This tea is famous for its sweet, grassy aroma. We are already using our professional eyes to scout for biscuits and chocolates that perfectly complement this fresh brew. Our goal is to provide accurate information and a secure way for you to enjoy the best of the "New Tea" season.